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Companies are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. That's why a business review or preparation of a strategic plan is a virtual necessity. This may not be a recipe for success, but without it a business is much more likely to fail.
A strategic plan should not be confused with a business plan. The former is likely to be a shorter document whereas a business plan is usually a much more substantial and detailed document. A strategic plan can provide the foundation and frame work for a business plan.
Global Soft Systems has a long and successful history in helping companies build actionable strategic plans that are realistic and attainable to allow managers to think strategically and act operationally.